It is important to El Paso Corporation that employees understand and make the best use of RSP Select, the Company's employee investment plan. To meet this challenge, Zgroup worked closely with the client and their benefits consultant to develop an information kit that would grab employees' attention and encourage them to learn about RSP Select. The kit made use of color and bold, geometric graphics layered with photography that focused on the intersection of work and life. Combined with an innovative folder design that made it easy for employees to find and store plan information, the information kit was designed to appeal to employees at both and emotional and practical level.