To recognize employees’ outstanding service records, the senior management of El Paso Corp needed a package that elicited a high level of distinction. Zgroup worked in conjunction with AON Consulting and El Paso to craft two versions of a recognition package: one for employees with 5 to 25 years of employment and the other for the Silver Plus Club, a 25-year milestone. An elegant design was supported by the use of custom papers and specialized printing techniques such as engraving, embossing and metallic silver foil stamping. The cover of each mailer consisted of a metallic paper with a simple die cut of the El Paso logo. Corresponding to the employment milestone, these outer shells housed additional supporting pieces including a customized insert, an invitation to a gala awards dinner, RSVP card with envelope and a note card for personal messages.
Employee Recognition Program