FRHC is a home care staffing agency for the elderly, sick or disabled persons. In creating the new identity for FRHC, a theme of hands and homes (commom to the industry) were considered. To set FRHC apart from the competition, these metaphors were dismissed, focusing more on a sense of feeling, such as embrace, care, openness, intersection and partnership. Working with abstract imagery to evoke these feelings we were able to created a system that focuses on intersection and transparency. This is emphasized in the primary mark, and presented throughout all their corporate communications. This system has proven to be successful as a brand identifier, uniquely separately while positive communicating themselves to their marketplace.
Brand ID and Print Material