Zgroup was given the assignment to develop a package that would reflect the highest degree of excellence in the area of employee benefits consulting. “It is important to differentiate and be a leader in a very competitive industry while reinforcing the focus on best practices for each client served.” said Tatiana Svec, marketing manager with Gallagher Benefit Services Inc.

Answering this challenge required blending aspects of modern sophistication with approachability. The company's signature blue was contrasted by warm modeled colors. Paper texture, an embossed logo on the cover, global lines, and natural shapes all added to the richness and the dynamic quality of this presentation.

Capabilities Folder