Radiant Research provides a critical service to pharmaceutical and biotechnology companies by recruiting patients into clinical trails and collecting data. As a leader in their industry, Radiant sought to update their image while strengthening their brand messaging. zgroup preserved the Radiant logo while creating a new visual identity that unified their brand. Marketing materials targeted to reach patients and other trade related organizations were revolutionized with the addition of bold colors, replacing the familiar “scrub-green” associated with the medical field, and texture using line drawings of the human anatomy. In addition, zgroup made communication material and educational information structures easily accessible through a flexible visual language system.
Marketing Collateral