In partnership with William Mercer, Inc., Zgroup developed a range of communication materials featuring health and employee benefits for SAFECO, a national leader in the insurance industry. Featuring the title “Choices,” Zgroup conceived original illustrations and incorporated colors depicting nature and growth, expressing the concept of well-being. The core theme of growth was perpetuated throughout the design while providing unity and cohesiveness for all affiliated materials. Many icons associated with nature, such as a nest, representing a “nest egg” savings, were created for main topics. The completed presentation gave SAFECO a unique way to deliver employee benefit information.
Employee Benefits Package