||We’re designers, so we like to keep it fun throughout the entire process -- but we're business people too. Our visual messages formulate an overall branding system and support an objective: to inform, sell, educate, express, promote or direct information toward a target audience.
The process begins by laying the groundwork on three main levels -- content, visual application, and user-functionality. We investigate the feelings our clients want to promote and gather insight into the product or service being offered. Typography, color palette, and visual metaphors are examined as aspects of an overall strategy.
We deliver these messages in many forms, considering the range of methods to reach the end user and the need to customize communication efforts in order to stand out from the crowd. Throughout implementation, we foster a partnership with our clients and vendors to create cohesive materials that reflect unique goals in the marketplace.