Laboratory Services Company Takes on a New Look

LabConnect, a provider for laboratory investigative services for emerging biopharmaceutical companies, goes for a new look.
Zgroup was commissioned by LabConnect LLC. to develop a new brand identity. Working closely with President and CEO Eric Hayashi, a visual messaging system was put into place. The criteria, a modern, approachable feeling that reflect the high-quality relative to the laboratory services for clinical trials. The initial brand elements included: new corporate logo, a capabilities brochure, sales folder, website, trade show booth, ads, and a Power Point presentation. The use of bright red against a contrasting blue with yellow accents created a platform of visual metaphors representative of the innovative approach that LabConnect has taken to the clinical trials industry.
Zgroup has helped many companies like LabConnect in the development of their brand messaging, applying its ideas to various mediums and user experiences. Founded in 1989, Zgroup has maintained a strong presence in the Seattle area as well as a national exposure, servicing the public and private sectors.

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