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What We Do
Retail & B2C
Strategy
Process
Optimization
Change
+ Transitions
Go To Market
Strategy
Product Dev
Lifecycle
Our Expertise
Smart Strategies for Growth.
With 20 years in fashion, retail, and B2C, We help businesses refine their vision, optimize operations, and scale with confidence.
Streamline for Efficiency.
We identify inefficiencies, improve workflows, and implement scalable processes that save time, reduce costs, and enhance productivity.
Guiding Seamless Leadership Change.
We help leaders navigate change, from restructuring to cultural shifts, ensuring teams adapt smoothly and thrive in transformation.
From Concept to Customer.
We help brands develop and execute winning go-to-market strategies—ensuring the right product, message, and channels drive impact from day one.
From Concept to Consumer.
We help brands build seamless product development workflows—enhancing collaboration, reducing lead times, and ensuring a smoother path from ideation to production.
Principal Consultant
Jonelle Zimmerman

A senior strategist and former Nordstrom Chief of Staff, Jonelle has led high-impact initiatives in merchandising, corporate strategy, private brand development, go-to-market enablement, and international expansion. With a Master’s in Consumer Business and published research in The Journal of Fashion Marketing & Management, she blends data-driven strategy with real-world execution to drive measurable growth. As Principal Consultant, she partners with executives to refine strategy, optimize operations, and scale with confidence.

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